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Liverpool SoundCity and Miribai Communications (Trinidad and Tobago) have joined forces to begin a major UK and worldwide promotion for Caribbean artists and music businesses

Caribbean music and music businesses are to get a much needed booster shot as Liverpool SoundCity (UK) and Miribai Communications (T&T/Caribbean) join forces to begin a major UK and worldwide promotion for Caribbean artists and music businesses, starting with a launch at Liverpool SoundCity 2009.

The team is headed up by David Pichilingi and Becky Ayres, UK in conjunction with Josanne Leonard, T&T, who is also on the board of the Worldwide Independent Network (WIN) the umbrella organisation for the Association of Independent Music (AIM, UK) and other international independent music associations. The strategic partnership will include the development of Caribbean artists in the UK, promotion at industry events and festivals, and building networks for Caribbean music and entertainment companies within the UK/Europe music industry.

“We are very proud to be working with the Caribbean on SoundCity 2009 and beyond. The love of the music is something we are both deeply passionate about. This is the start of a much wider and deeper business relationship that will see us working on a range of exciting projects together over the coming years.”

David Pichilingi, Festival Director, Liverpool SoundCity

“Over the past few years Miribai has been hard at work building up strategic alliances in the UK and other markets to support our Caribbean creative industries. The Caribbean is a major producer of music and other cultural products, with artists such as Eddy Grant, Shaggy, Billy Ocean and Rihanna having major profiles in the UK, so we’re excited about this relationship. Our main goal is to roll out a range of projects to support a sustained presence in the UK and Europe and add real value to our region’s artists and creative businesses. We’re in for the long haul. ”

Josanne Leonard, Miribai Communications

About Liverpool SoundCity:

Liverpool SoundCity was founded in 2006 by Dave Pichilingi to promote music from the Northwest region of the UK internationally. The festival itself began in 2008 as part of the European Capital of Culture which was bestowed upon Liverpool in recognition of its cultural richness and diversity.

Liverpool SoundCity (20th – 23rd May) www.liverpoolsoundcity.co.uk is the UK’s biggest summer city music festival and business conference. In 2008, it hosted 25,000 music fans and industry, 322 bands, in 22 venues over 4 days and nights. In 2009, Liverpool SoundCity will showcase over 70 acts from 25 different countries, to an audience of music industry and fans, with artists from the Caribbean at the forefront of the event.

Record Labels and Publishers:

Universal, EMI, Warner Music, Sony BMG, Beggars Group, Ministry of Sound, Wall of Sound, Deltasonic, Moshi Moshi, Because Music, DFA Records, Ed Banger Records, Heavenly, Domino, Warp, Anjuna Beats, Sentric Music, the AIM membership, which includes 800+ independent labels

Live Promoters:

The Liverpool SoundCity Live promoters include Eat Your Own Ears www.eatyourownears.com, one of the most foremost promoters working in live music today, plus promoters who work on the following festivals and events: Leftfield Stage at Glastonbury, Field Day, Underage Festival, The Great Escape, Concrete and Glass, Warehouse Project, End of the Road, and Medication, a student night in Liverpool which has drawn a crowd of 3,000 every Wednesday night for 15 years!

Media:

Liverpool SoundCity has strong relationships with Clash Magazine, NME, Mojo, Q, Uncut, MTV, BBC Radio, BBC 6 Music, BBC Introducing, NME Radio, Xfm, The Guardian, The Observer, The Times, Sunday Times, Independent, Telegraph, Music Week, Virtual Festivals, efestivals, NME.com Stool Pigeon, Artrocker, Record of the Day, Last.fm, Rushes Film Festival and is working closely with the Miribai Communications to ensure that all relevant media, both mainstream and underground are targeted and cultivated.

Brands:

Liverpool Sound City, through its sponsorship partners Big Fish Events www.bigfishevents.co.uk has strong relationships with brands such as Red Bull, Red Stripe, Gaymers Cider, Guitar Hero, Smirnoff, and is constantly developing relationships with new brands which are relevant for SoundCity and its partners.

According to Becky Ayres: “We are incredibly excited about our relationship with Miribai Communications to enable success for Caribbean music in the UK, and believe that the Caribbean artists who will perform this year at Liverpool SoundCity will be a huge asset to the festival. We’re looking forward to welcoming artists, music industry, media and officials from all over the Caribbean region and will ensure that the artists performing are given great exposure to give them maximum opportunities to be seen by a music loving industry, media and fan based audience. I think it’ll be one of the highlights of the whole event!”